Start Walking/¡A caminar! is a bilingual communication
campaign designed to help prevent diabetes by promoting increased
walking. DPCP is collaborating with Walk Doña Ana in
this campaign, which is directed toward Hispanic women in
the Las Cruces area.
The media campaign consists of mailing a magazine and three
follow-up postcards to approximately 4,000 Hispanic women
in Las Cruces.
Background
The Start Walking campaign design and content was based
on an extensive social marketing inquiry conducted with the
target population (Hispanic women, ages 35-54, in the Las
Cruces area).
